Privacy Notice on the Processing of Personal Data (Privacy Code – Legislative Decree 196/2003 as amended by Legislative Decree 101/2018 – EU Regulation 679/2016 – Art. 13)

Medici in Famiglia S.r.l. Impresa Sociale, with registered office at Corso Lodi, 13 – 20135 Milano (MI), VAT No.: 08372680960 (hereinafter, “Controller”), acting as Data Controller, hereby informs you pursuant to Legislative Decree 196/2003, as amended by Legislative Decree 101/2018 (hereinafter, “Privacy Code”) and Art. 13 of EU Regulation No. 2016/679 (hereinafter, “GDPR”) that your data will be processed in accordance with principles of fairness, lawfulness, and transparency, in compliance with the purposes and methods set out below, collecting them to the extent strictly necessary and accurate for the processing.

0. Preamble

This privacy notice is provided as a supplement to what is already set out in the Privacy Policy of the application called Mindy Map, to which reference is made for further information on the processing of users’ personal data.

1. Categories of Data Processed and Data Subjects

We collect and process the personal data of users who use Mindy Map, as data subjects. The App is designed for users such as, by way of example and not exhaustively:

The categories of personal data processed are:

2. Purposes of Processing and Legal Bases

Your personal data are processed for the following purposes:

a) to fulfil pre-contractual and contractual obligations arising from the relationship with you, pursuant to Art. 6(1)(b) GDPR:

b) to fulfil legal or regulatory obligations pursuant to Art. 6(1)(c) GDPR:

c) to pursue our legitimate interest, pursuant to Art. 6(1)(f) GDPR:

d) subject to your express and prior consent, pursuant to Art. 6(1)(a) GDPR:

  1. to send you – including via email, SMS, and MMS – advertising material, newsletters, and communications with informational and/or promotional content relating to the Controller’s activities or topics of interest to app users, unless you object via the unsubscribe links found at the bottom of our communications. Consent is free and optional and may be withdrawn at any time [Direct Marketing];
  2. to carry out profiling activities, using information relating to the number of children and their dates of birth, aimed at analysing your potential interests or preferences for participation (e.g. types of workshops or courses selected) in order to send you communications, invitations to events, and activities that are genuinely relevant and useful for your family. This activity allows us to avoid sending proposals that are not aligned with children’s developmental stages or your needs as a parent [Profiling];
  3. to process personal data of minors over whom you exercise parental authority, solely for the purpose of personalising our communications, as described in point 2.d.2) above [Processing of Data of Minors].

3. Nature of Data Provision and Consequences of Refusal

The provision of data for the purposes referred to in points 2.a), 2.b), and 2.c) is mandatory for everything required by legal obligations and obligations arising from the membership relationship; therefore, any refusal to provide them, in whole or in part, may result in the Controller’s inability to carry out such activities.

The provision of data for the purposes referred to in points 2.d.1), 2.d.2), and 2.d.3) is optional and will have no consequence on the performance of the services offered by the Controller.

4. Processing Methods

The processing of your personal data is carried out through the operations referred to in Art. 4(2) GDPR, namely: collection, recording, organisation, storage, consultation, processing, modification, selection, extraction, comparison, use, interconnection, blocking, communication, erasure, and destruction of data. Your personal data are subject to both paper-based and electronic and/or automated processing.

5. Access to and Disclosure of Data

Your data may be made accessible for the purposes referred to in points 2.a), 2.b), 2.c) and, subject to your express consent, 2.d.1), 2.d.2), and 2.d.3), to various categories of recipients, such as:

The Controller may also disclose your data for the above purposes to:

Your data will not be disseminated.

6. Retention Period

For the purposes referred to in points 2.a), 2.b), and 2.c), personal data will be processed and retained for the period strictly necessary to pursue the purposes for which they were collected, and in any case at least until your account is deactivated and deleted; after such period, the data will be erased or anonymised, unless further retention is necessary for the purposes of legal defence. Data collected and processed in relation to the Direct Marketing purposes referred to in point 2.d.1) above will be processed and retained for 2 years from the date of your last registration with the service. Data collected and processed in relation to the Profiling purposes referred to in point 2.d.2) above will be processed and retained for a maximum of 12 months. Finally, for the purposes referred to in point 2.d.3), information relating to minors will be processed until they reach the age of fourteen, at which point, as the purpose of child-oriented services ceases and by virtue of the current rules on digital consent capacity in Italy, such data will be erased or anonymised.

7. International Data Transfers

Personal data are not transferred outside the European Union. However, it is understood that, where necessary, we may transfer personal data to non-EEA countries, guaranteeing that such transfer will comply with applicable legal provisions:

8. Data Subject Rights and How to Exercise Them

We hereby inform you that, at any time and where the relevant conditions are met, you may exercise your rights under Arts. 15 et seq. GDPR:

If you deem it appropriate, you may lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali).

To exercise your rights, you may contact the Controller at the following email address: dpo@centrowelcomed.it.